JOB SUMMARY

To manage and optimize our consumers' whole experience, from the moment we reach out to the moment they become committed referrers. Analyzing customer data and metrics to generate insights into customer behavior, preferences, and trends.

KEY RESPONSIBILITIES

• Develop and implement effective strategies and initiatives to attract new consumers and drive consumer acquisition
• Optimize conversion tunnels and identify channels for reaching potential consumers
• Collaborate with the Growth Marketing team to execute targeted acquisition campaigns
• Review onboarding process to ensure all necessary information, guidance, and support during consumer onboarding, ensuring a smooth and positive experience.
• Address any challenges or question to ensure consumer satisfaction
• Develop & execute strategies to engage consumers and keep them actively involved with the brand
• Implement personalized communications and targeted promotions
• Creating or partnering to ensure we have a consumer loyalty program.
• Analyze consumer behaviour and preferences to identify potential risks of churn
• Develop and implement retention initiatives to ensure consumer loyalty
• Ensure product improvements based on consumer feedback
• Identify opportunities for upselling and cross-selling using our product recommender system
• Work with the B2C Product team to create new products based on consumer feedback.
• Cultivate a community of loyal and satisfied consumers through advocacy programs
• Encourage and leverage consumer testimonials, referrals, and social proof to enhance brand reputation
• Analyze consumer data and metrics to gain insights into consumer behaviour, preferences and trends
• Utilize data-driven insights to optimize strategies at each stage of the consumer lifecycle
• Identify opportunities for improvement and provide recommendations for enhancing the consumer experience.

EDUCATION & EXPERIENCE